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1 . Academic Journal
When brand anthropomorphism alters perceptions of justice: The moderating role of self-construal
저자
by
Kwak, Hyokjin
;
Puzakova, Marina
;
Rocereto, Joseph F.
.
소스
In
International Journal of Research in Marketing
December 2017 34(4):851-871
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5 . Academic Journal
When the Unknown Destination Comes Alive: The Detrimental Effects of Destination Anthropomorphism in Tourism.
저자
by
Kwak, Hyokjin
;
Puzakova, Marina
;
Rocereto, Joseph F.
;
Moriguchi, Takeshi
.
소스
Journal of Advertising; Oct-Dec2020, Vol. 49 Issue 5, p508-524, 17p, 3 Color Photographs, 1 Chart, 2 Graphs
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6 . Academic Journal
Debunking fake ad claims: the moderating role of gender.
저자
by
Banerjee, Somak
;
Rocereto, Joseph F.
;
Kwak, Hyokjin
;
Pandey, Arpita
.
소스
International Journal of Advertising
. Dec2023, Vol. 42 Issue 8, p1352-1376. 25p.
Web of Science
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6 . Academic Journal
Painting Your Point: The Role of Color in Firms' Strategic Responses to Product Failures via Advertising and Marketing Communications.
저자
by
Puzakova, Marina
;
Kwak, Hyokjin
;
Ramanathan, Suresh
;
Rocereto, Joseph F.
.
소스
Journal of Advertising; 2016, Vol. 45 Issue 4, p365-376, 12p
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6 . Academic Journal
Better Not Smile at the Price: The Differential Role of Brand Anthropomorphization on Perceived Price Fairness.
저자
by
Kwak, Hyokjin
;
Puzakova, Marina
;
Rocereto, Joseph F.
.
소스
Journal of Marketing; Jul2015, Vol. 79 Issue 4, p56-76, 21p, 4 Charts
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5 . Academic Journal
When Humanizing Brands Goes Wrong: The Detrimental Effect of Brand Anthropomorphization Amid Product Wrongdoings.
저자
by
Puzakova, Marina
;
Hyokjin Kwak
;
Rocereto, Joseph F.
.
소스
Journal of Marketing; May2013, Vol. 77 Issue 3, p81-100, 20p, 1 Color Photograph, 2 Black and White Photographs, 1 Diagram, 1 Chart, 1 Graph
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5 . Book
Brand Interdependency Versus Brand Dependency: A Maslow's Self-Actualization Perspective.
저자
by
Rocereto, Joseph F.
;
Puzakova, Marina
;
Kwak, Hyokjin
;
Andras, Trina Larsen
.
소스
Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference; 2015, p92-96, 5p
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6 . Academic Journal
The Connubial Relationship Between Market Orientation and Entrepreneurial Orientation.
저자
by
Kwak, Hyokjin
;
Jaju, Anupam
;
Puzakova, Marina
;
Rocereto, Joseph F.
.
소스
Journal of Marketing Theory & Practice; Spring2013, Vol. 21 Issue 2, p141-162, 22p, 3 Diagrams, 2 Charts
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6 . Academic Journal
THE ROLE OF RESPONSE FORMATS ON EXTREME RESPONSE STYLE: A CASE OF LIKERT-TYPE VS. SEMANTIC DIFFERENTIAL SCALES.
저자
by
Rocereto, Joseph F.
;
Puzakova, Marina
;
Anderson, Rolph E.
;
Hyokjin Kwak
.
소스
Advances in International Marketing; 2011, Vol. 10 Issue 22, p53-71, 19p
Scopus
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6 . Conference
CUSTOMER LOYALTY: PRODUCT IDENTIFICATION AND CONSUMER PURCHASING ORIENTATION AS KEY ANTECEDENTS.
저자
by
Rocereto, Joseph F.
.
소스
AMA Summer Academic Conference Proceedings; 2004, Vol. 15, p383-385, 3p
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